Ryanair To Change Image

Ryanair boss Michael O’ Leary has announced his airline will move away from its cheap as chips image over the next few years and start to operate at the larger airports in the city centres. The average cost of a Ryanair ticket is currently £33 a fee which Mr O’Leary says is unsustainable as growth begins to slow.

The airline will move to more of a brand image rather than obsessing they have the cheapest fares on the market. Future attributes to be championed will be the low age of their aircraft and the excellent in flight service, rather than rock bottom prices.

Mr O’ Leary also went on to say the airline would need a new Chief Executive as the airline moves to a more mature business venture and his controversial style of management would not be what the company needs.

Ryanair is now the largest short haul aircraft carrier in the UK and carries some 73.5 million passengers a year with 250 planes at their disposal, O’ Leary claims he will step down once the airline has doubled the number of passengers and has 400 aircraft under their control.