American Airlines’ decision not to continue selling airline tickets on two travel portals may lead to other airline companies following in their footsteps given the airlines’ business ties and importance. Not only does this company have a Joint Business Agreement with Iberia and British Airways, but it is also the third largest airline in the USA in terms of passengers transported.
On the 21st December 2010, American Airlines stopped selling airfares on Orbitz, and since the 2nd January 2011, it no longer offers tickets on Expedia. However, the company continues to operate with Kayak and Priceline.
American Airlines has been criticised by Expedia for this move. Expedia claims that it will make it more difficult for customers to compare airfares. However, other airlines will probably do the same.
Wednesday 5 January 2011
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