British Airways mobile application has been hailed as a huge success after the 250,000 download was made before they announced there will be updates made to the hugely popular service. The apps were rolled out back in July across the iPhone, blackberry and android markets.
The iPhone has been the market leader with 200,000 downloads on its own, the blackberry version saw 50,000 while the Google backed android slumped to 7,000. The iPhone is the only device that is currently equipped to serve as an online boarding pass.
This will be rolled out to the other two devices later in the year, said Chris Davies the BA head of digital global marketing.
Tuesday, 9 November 2010
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