Monarch Undergoes Brand Change

Monarch is undertaking its biggest rebrand for years and is going from a chartered airline to scheduled routes in an attempt to snatch business from rival airlines Easyjet and Ryanair. As well as positioning itself as a scheduled airline it also undergoing cosmetic changes to its brand image including a new slogan “Fly your way every day”

The planes will feature the new purple and yellow themes along with print, media and digital marketing all featuring the new slogan. Milton Bayer and Flourish were some of the agencies used in the creation of the new brand.

Apart from the fresh look new services will allow passengers to customise their flight with such options as booking allocated seats, meal options and if you want extra leg room. CEO Conrad Clifford said it was a key milestone that Monarch was moving towards scheduled flights and there tailoring service would entice customers.